Coca-Cola Shopping Personality Disorders

Coca-Cola’s objective in Central Eastern Europe in 2017 was to remind people to shop for Coke when shopping for their everyday meals. Thru a new digital format that could be entertaining for mobile and on-the-go consumption, we created short stories that connected Coke with real, but playful Shopping Personality Disorders. The webseries grew Coca-Cola small baskets incidence in 6% in Q3’17 vs.PY and growing household penetration in 2% in Q2’17.